Running a Google Ads campaign can feel pretty intimidating, especially when the pressure is on to delivery great results and your campaign is in a competitive market like Thailand. Whether you’re a seasoned marketer or just dipping your toes into online advertising, there are a few common mistakes you simply can’t afford to make. Every click and baht spent counts, so it’s worth paying attention to the finer details, something a good google ads agency can teach you.
One of the biggest blunders you can make is choosing poor keywords. Many businesses assume and are ill-informed that targeting broad terms will drive more traffic, but this often results in wasted budget. For example, instead of bidding on “shoes,” a more specific term like “Nike men’s running shoes Bangkok” would likely attract more relevant customers who are ready to buy. Without proper keyword research and negative keyword filtering, your ads might appear for searches that barely relate to your business. This means paying for clicks that lead nowhere, and a budget that quickly gets burned with no ROI.
Another misstep is overlooking the importance of ad extensions. These nifty little add-ons, such as site links and call buttons, are far more than just optional extras. They make your ads more engaging and also increase their visibility on the search results page. Forgetting to include ad extensions limits your potential for higher click-through rates. Let’s say your Thai restaurant in Sukhumvit isn’t taking advantage of location extensions, how will hungry customers know you’re right around the corner?
Failing to optimize your campaigns for mobile users is another common issue, particularly in a country like Thailand, where mobile usage is far more dominant than desktop. If your ads or landing pages load slowly or aren’t designed to look great on smaller screens, you’re alienating a huge portion of your audience. Check how your campaigns function on mobile devices to ensure users have a seamless experience.
Budget mismanagement is also a frequent problem. Too many businesses think throwing a chunk of their budget at Google Ads will magically bring results. But if you don’t monitor your spending and adjust based on campaign performance, you could go through your budget without seeing any real returns. For instance, splitting daily budgets evenly across different campaigns might dilute your reach, especially if you have one high-performing ad group that deserves more of the investment.
Next, not focusing on quality scores is a mistake that can cost you. Google ranks your ads based on how relevant and useful they appear to users. By neglecting ad relevance, click-through rates, or landing page experience, your quality score will suffer, leading to higher costs per click. Imagine paying double for a poorly designed ad, while your competitors outrank you with lower bids.
Overlooking your analytics and data insights can keep your campaigns stuck in a loop of mediocrity. Thailand’s market is diverse, with varied audiences across different regions, languages, and habits. If you take the setup and forget method and you don’t monitor metrics like conversion rates and adjust strategies accordingly, you’re essentially flying blind. Ignoring this data means missing out on chances to refine your campaigns for better results.